Customer centricity is more important than ever, especially in highly competitive industries. Companies should therefore strive to offer an outstanding customer experience across all touchpoints and map the customer journey holistically. SAP CX is precisely geared towards this goal.
Furthermore, by using the suite, companies realize numerous advantages in their customer-related business areas. For example, KPI-driven, contextual marketing can be implemented at all customer contact points. This enables significantly more targeted activities and reduces marketing costs.
With SAP CX, sales can close deals faster thanks to the intelligent management of customer information and interactions. This enables them to generate higher sales in less time.
The SAP Customer Experience Suite also takes e-commerce to a new level. The main advantage here is the comprehensive approach: companies can map content management, sales and fulfillment on just one multichannel platform. In service, the high degree of automation leads to lower service costs and increased customer satisfaction.
And corporate IT also benefits. This is because the consolidation of customer-related data on the high-performance SAP HANA in-memory platform means that far fewer resources are required. This reduces costs while increasing performance at the same time.