What is WalkMe?

WalkMe offers a Digital Adoption Platform (DAP) that assists users with relevant guidance and possible automation when using websites and applications. Additionally, the platform provides analysis functions and dashboards that give an overview of programs and processes and highlight areas for optimization.

WalkMe offers a so-called Digital Adoption Platform (DAP).

With this DAP, users of desktop or mobile web interfaces can better get to know and use the software applications – ideally as the software was initially intended by the development team with its features.

By using this solution, the effort for support and training is reduced because the solution – like a digital guide – can take over user onboarding and support on the interface of an application (on-screen).

Furthermore, WalkMe provides analysis functions that help businesses improve their software and the underlying processes. The WalkMe adoption platform continuously identifies gaps or problem areas of the digital assets used within a company.

WalkMe Ltd. was founded in Israel in 2011 and was acquired by SAP in 2024. WalkMe is currently used by around 2,000 companies worldwide in over 40 countries – including more than 30 percent of Fortune 500 companies.

WalkMe is a Digital Adoption Platform (DAP) that is provided as a cloud-based Software-as-a-Service (SaaS) solution.

It acts as a software layer that is integrated into existing applications and websites to guide users through tasks and functions.

Thanks to WalkMe’s in-app guidance, users receive specific, context-related suggestions in real-time on how to best use the application on the interface.

Additionally, with WalkMe, user experiences and processes can be optimized because the platform continuously identifies areas for improvement through special analysis features.

WalkMe offers various functions:

• Management Dashboards: An overview to observe and visualize user actions with the help of AI.
• Workflow Analyses: Insights into user experiences to identify issues and continuously optimize the user interface – all with the no-code editor, without the need for developers.
• UI Intelligence: AI-based insights to improve data integrity and ensure optimal process completion.
• KPI Management: The ability to track KPIs within the company and receive progress reports.

The use of WalkMe’s Digital Adoption Platform (DAP) has several advantages: First, the platform makes it easier for new users to get started with an application or website and supports existing users when using new features.

In this way, the onboarding process for complex software solutions or web applications can be significantly simplified and automated. Additionally, WalkMe helps optimize applications and processes by pointing out problem areas and revealing optimization opportunities.

The benefits of WalkMe include:

• Concrete measurement, observation, and improvement of the user experience when interacting with software.
• Reduction in training efforts.
• Efficient onboarding and faster user adoption.
• Increased productivity through a continuously optimized user experience.
• Faster realization of Return on Investment (ROI).
• Greater acceptance of new software solutions and software features.
• Reduction in the number of IT support tickets.
• Simplified onboarding of customers after the purchase of software solutions.
• Higher customer retention through optimized usage assistance and support, as well as up-selling and cross-selling opportunities.

A Digital Adoption Platform (DAP) is essentially a "platform for digital acceptance."

The problem: When a company introduces new software or implements a new feature, employees may not always use the application efficiently or correctly.

Investments made in enterprise applications can be wasted if there is no acceptance or if the software is continually used incorrectly.

This is where DPAs like WalkMe come into play: These platforms offer users context-sensitive assistance – with hints and tips directly within the application.

Additionally, DPAs help analyze software usage, identify problems, and – like WalkMe as a no-code solution – continuously improve the software independently and without the help of developers, leading to increased productivity and employee satisfaction.

WalkMe Ltd. was acquired by SAP SE in 2024. On June 4, 2024, both companies agreed on the binding terms of the acquisition. On August 23, the Federal Cartel Office (Bundeskartellamt) cleared the acquisition of WalkMe by SAP from a merger control perspective. On September 12, 2024, SAP announced the successful completion of the acquisition of WalkMe. WalkMe is listed on the Nasdaq Global Select Market (NASDAQ: WKME).

WalkMe can be seamlessly integrated into software. No adjustments to existing applications or IT infrastructure are required. For users of SAP S/4HANA, WalkMe is provided via a browser extension.

WalkMe can be flexibly customized according to the specific requirements of a company. This applies to user guides, help texts, or specific workflows and processes to optimize the use of WalkMe software in conjunction with the deployed application and software.