SAP PMR helps companies to manage promotion strategies in a targeted manner and thus increase sales sustainably. The software makes it possible to tailor advertising campaigns precisely to the target group. Instead of running broad, untargeted discount campaigns, specific offers can be developed for certain customer segments. A regular customer who regularly buys certain product categories can be targeted with suitable offers.
SAP PMR also provides improved control over budget and costs. Promotions require high investments and inaccurate planning can lead to financial losses. Companies that manage their promotions with SAP PMR maintain an overview of costs and income at all times. The system shows in real time how a promotion is affecting sales so that adjustments can be made if necessary.
Another advantage is better coordination with the supply chain. Successful promotions lead to increased demand, but if products are not available in sufficient quantities, success is lost. SAP PMR helps to forecast demand more accurately and adapt ordering processes accordingly. This ensures that advertised items are available at the point of sale at the right time and in the right quantities.
Cross-channel synchronization also contributes to efficiency. Today's customers expect a seamless experience - whether they are shopping online or in-store. SAP PMR ensures that promotions are presented consistently across all sales channels. This creates a coherent brand experience that builds trust and strengthens customer loyalty.