The advantages of SAP C4C lie on the one hand in the architecture, on the other handin the range of functions. Because it is a cloud-based customer relationshipmanagement solution that offers pre-defined processes and numerous integrationoptions, the software can be implemented faster than comparable on-premisesolutions. The introduction time is also shortened by the intuitive user interfaces,which make extensive training superfluous. And because it's Software-as-a-Service(SaaS), you don't have to invest in hardware, infrastructure or maintenance.
From a functional point of view, SAP Hybris Cloud for Customer is particularlyconvincing with its approach of realizing a holistic view of the customer. The systembrings sales and service together in a central software, whereby customers can belooked after individually and purposefully. In addition, data from different sourcescan be merged, resulting in extremely meaningful customer profiles. The numerousanalysis options, which are not only based on historical data but also allow AI-basedforecasts, are also advantageous. The fulfillment of customer needs is therebyadditionally optimized.
Last but not least the mobile availability of SAP C4C should be mentioned. Thesystem can be used via web browsers or mobile apps on iOS, Android and Blackberrydevices. Thus, real-time information is always available for the sales and service fieldservice. If there is no Internet connection at the moment, offline access is alsopossible.